Let's assume you've been asked to help a group of people to generate options for solving a problem, or rapidly come up with product/service ideas. Have you ever wondered where to start? Multiple brainstorming techniques have evolved over the years, but we find most of them to be limited. One key limitation is our tendency to rapidly jump to conclusions based on previous exposure, rather than to be clear about our intent behind those conclusions. Hopes and Fears is a problem structuring exercise that we find helps us avoid the rapid jump into solution by starting from the original intent behind them.